Topic: Seth says newspapers are doomed (Read 296 times)

william · « **on:** May 10, 2009, 11:41:41 PM »

Below is an excerpt from marketing legend Seth Godin - he predicts dire times ahead for newspapers…

Prediction: there will be no significant newspapers printed on newsprint in the US by 2012. So, you’ve got two and a half years before the newspaper industry is going to be doing something else with the news and the ads, or not be there at all. Does that change what you do today if you work in this business?

Insight! The newspaper industry is in trouble, but news is not going to go away, just the paper part. Those who are working hard to preserve the paper part are asking the wrong questions and are doomed to fail.

With print newspapers destined for the grave, isn’t it time that you embraced online advertising? It’s much cheaper, provides longer exposure to the market, and it’s much more interactive. Just a thought. Is anybody listening in Federal Government HR areas?

Source: http://www.capitaljobs.com.au/Blog/

JayZed · « **Reply #1 on:** May 16, 2009, 10:07:13 PM »

Not surprised newspapers will die off, but I'm not so sure it's that soon.... MX will still live though... or maybe not... everyone will have iphone 5.0 or something.

fireant · « **Reply #2 on:** May 17, 2009, 07:19:29 PM »

I can believe that newspapers may no longer be printed in the near future, but I am sure the same is not true for books. I mean I used to read the paper occasionally, but I always check the news on the SMH website.

There's something so great about the physicality of books, they're so relaxing and there's no way you could read a whole book digitally without getting really tired.

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AuthorTopic: Seth says newspapers are doomed (Read 296 times)

william

Seth says newspapers are doomed

JayZed

Re: Seth says newspapers are doomed

fireant

Re: Seth says newspapers are doomed